People strategy, squared. · Houston · Global

We help you deliver the people side of your value creation plan.

CHRO level expertise at a fraction of the cost, hitting the ground running. For PE sponsors, founders and CEOs of fast growing companies, from Houston to the world, in four languages.

30 years of senior HR leadership, including CHRO roles, at

Fortifi (KKR) PerkinElmer (New Mountain Capital) Vopak Schneider Electric
15+
acquisitions integrated
60+
senior leaders upgraded
$70M
a year in overhead savings from a global delayering
4
working languages across three continents
Hernan Rein, Founder of HR2 Advisory
Hernan Rein · Founder, HR²Advisory

About

Senior HR leadership, elevated and multiplied.

HR² stands for both Hernan Rein and Human Resources, and for the conviction that people strategy should be elevated, multiplied and reimagined. You get 30 years of CHRO experience at the moments that shape your company's future.

Hernan has spent 30 years building and leading people functions in Fortune 500, private equity backed and multinational companies. He served as Chief Human Resources Officer at Fortifi (KKR), at PerkinElmer (New Mountain Capital, a $3B carve out) and at Vopak, and earlier as SVP Human Resources & Communications for Schneider Electric's Power business. He has been in the room for the restructurings, acquisitions and leadership transitions that decide whether a plan gets delivered.

Today he works directly with a small number of CEOs, founders and investors. You work with an operator who has held the accountability, knows where the real friction lives, and can work across markets, cultures and languages.

INSEAD MBA · Master of Political Science, Universidad de Buenos Aires · Advises in English, Spanish, Portuguese and French

Hernan on LinkedIn →

Services

People operations built for where your business is headed.

Four areas of work, scaled to your stage and budget. Most engagements start with a short conversation about the plan you need to deliver.

01

Fractional & Interim CHRO

An experienced CHRO at your leadership table, part time or full time for a defined period, without the cost of a permanent hire.

  • Standing up HR from zero or rebuilding a function
  • Board and sponsor reporting on people and culture
  • Coaching for CHROs and HR leaders
02

Deals, Restructuring & Organization Design

The people side of transactions and turnarounds, so the deal delivers what the model promised.

  • People due diligence and post close integration
  • Carve outs, delayering and operating model redesign
  • Leadership team assessment and complex employee relations
03

Scale Up & Global Expansion

The people infrastructure you need to grow fast or enter new markets, in place from day one.

  • First leadership hires and hiring processes
  • Multi country HR setup, compliance and risk
  • PEO exit and ASO transition
04

Executive Rewards & Incentives

Pay that rewards the investment thesis, attracts the right people and keeps cost under control.

  • Management incentive plans and equity design
  • Job architecture and salary bands across countries
  • Total rewards and benefits optimization

For PE sponsors and CEOs

The 100 Day People Plan

In the first months after a deal, a carve out, a merger or a leadership change, find out whether your leaders, organization and pay system can deliver the plan, and fix what cannot. People gaps show up late and cost the most.

01

Leadership team assessment

Each top leader measured against the plan, with keep, develop or replace recommendations.

02

Critical roles map

The 10 to 15 roles the plan depends on, with successors and retention risks.

03

Organization and cost review

Structure, spans and layers, and HR cost against peers.

04

Pay and incentives check

Whether annual and long term incentives reward the investment thesis.

05

HR capability gap

What the HR function must fix to support growth.

06

A prioritized 100 day plan

Presented to the CEO and the board or sponsor.

Week 1

Kickoff and data request

Weeks 2 to 4

Interviews with leaders, sponsor and key managers

Weeks 5 to 6

Findings and the 100 day plan

Free template · 9 pages · PDF

Run it yourself: the 100 Day People Plan template

The six worksheets we use, with scoring scales, worked examples and a 100 day action plan you can take to your board or sponsor.

Download the template

Case Studies

Recent work.

Client names are withheld under confidentiality. I am happy to walk you through the approach in detail.

Interim Global CHRO

Rebuilding HR for a $1B+ global food trading and logistics group

Family owned group · Venezuela, Spain, United States, Brazil, Panama · Reporting to the CEO and the board

8 to 10
person HR team, built from one payroll administrator
<90 days
to a board funded people plan
5
countries on one pay architecture

The situation

Fast growth across five countries and three currencies, in a post acquisition phase, with the whole people function run by one payroll administrator. No job architecture, no HRIS, no succession discipline and no people voice at the board.

What I did

  • Built the function: structure, roles, hiring and onboarding of a team of eight to ten
  • Delivered a three pillar people plan the CEO and board could fund
  • Designed job architecture, salary bands and short and long term incentives across five countries
  • Ran the HRIS evaluation, set up HR governance and board reporting, and led the CFO search

The result

HR moved from payroll administration to a governed function with a seat at the board and a quarterly scorecard. Pay decisions became consistent and auditable, and the permanent team was running the plan before the mandate ended.

HR, elevated. Multiplied. Reimagined.

A speaker on culture, leadership and the future of HR for senior leadership audiences.

Speaking & Media

Ideas that move rooms of senior leaders.

  • Invite Hernan

    Conferences, leadership offsites and board sessions

    In English, Spanish, Portuguese or French.

    Send a speaking invitation →
  • Hernan Rein on the cover of CHRO Magazine
    On the cover

    CHRO Magazine, Netherlands

    Interview on making a global energy infrastructure company an employer people want to join.

    Read the article →

Why HR²

The advantage of working with one seasoned advisor.

Partner level, always

The person you meet is the person who does the work. No hand offs to junior teams, no diluted attention on the decisions that count.

An operator's judgment

Perspective earned in real CHRO seats, through real restructurings and integrations. Advice that accounts for how your organization actually behaves.

Senior expertise, no overhead

Executive level HR partnership scaled to your stage and budget, so you get the strategy without the fixed cost of a full time hire.

Questions

What clients usually ask first.

What does a fractional CHRO do?

A fractional CHRO is a senior HR leader who works with your company part time, for a defined period. You get the judgment of an experienced CHRO for the decisions that matter, such as leadership, organization, pay and deals, without the cost of a full time hire. Hernan works directly with the CEO and the leadership team, usually one to three days a week.

When does a company need a fractional or interim CHRO instead of a full time hire?

When the need is urgent, temporary or still taking shape. Typical cases: right after a deal, during fast growth, when entering a new country, when the HR leader leaves, or when a founder needs to build HR from scratch before the company is ready for a full time executive.

What is people due diligence, and when should PE firms do it?

People due diligence looks at the leaders who really run the business, labor and union risk, promises to employees that are not in the financials, and whether pay fits the new plan. It is best done before you sign or close, and it takes 4 to 6 weeks. It tells you which people risks to price, fix or plan for on day one.

What is the 100 Day People Plan?

A six week review after a deal or a leadership change. It covers the leadership team, the critical roles, organization and cost, pay and incentives, and the gaps in HR, and it ends with a prioritized plan for the first 100 days. A free template is available on this page.

Do you work only with private equity backed companies?

No. HR²Advisory works with PE sponsors and their portfolio companies, with founder led and family owned businesses, and with companies expanding into new countries. Experience includes energy, industrial, food, life sciences and AI data center companies.

Can you help companies expanding internationally?

Yes, across North America, Latin America and Europe, in both directions: companies going abroad and foreign companies entering a new market. Hernan has led HR across the Americas, from Canada to Argentina, set up operations in Germany, Belgium, Italy and Spain, and has lived and worked in Argentina, the US, France, Germany and the Netherlands. He works in English, Spanish, Portuguese and French, and helps with employment setup, local labor rules and risk, first hires and leaders, pay that works across countries, and culture.

Where are you based, and do you work remotely?

HR²Advisory is based in Houston, Texas, and works with clients in North America, Latin America and Europe, on site or remotely.

How does an engagement start?

With a 30 minute call to understand your situation. If there is a fit, we agree on the scope, the timeline and what success looks like before any work begins.

Contact

Start a conversation.

Whether you are closing a deal, standing up HR for the first time, scaling across borders or rethinking your people strategy, a short call is the best place to begin.

Coverage
Based in Houston, Texas · Global engagements · Remote and on site

Ready to talk?

Pick a time for a 30 minute call, or email me. I read and answer every message personally.

Book a 30 minute call Download the 100 Day People Plan →